
Approach
Buy right. Fix hard. Run it.
We're operators first. Every deal is underwritten by the people who will run it, on cash flow we can control, not on appreciation we hope for.
The buy box
What we buy
- Market
- Coastal San Diego CountyDowntown, the beach neighborhoods and the coastal corridor. We live here and we operate here.
- Deal size
- $1M–$8MBig enough to reposition properly, too small for institutional buyers to chase.
- Assets
- Boutique hotels, hostels, STRsPlus small portfolios, RV parks and mixed-use buildings with a hospitality angle.
- Profile
- Value-add, ideally off-marketUnder-managed, dated, in the wrong use, or owned by someone ready to be done.
Underwriting
How we underwrite
Simple rules, applied every time.
Cash flow, not appreciation
The deal has to work on operating income. Appreciation is upside, never the plan.
Our numbers, not the broker's
Rates, occupancy and expenses come from our own operating data across our coastal San Diego properties.
Priced renovation
We scope capex with the crews who will do the work before we commit.
More than one exit
Every building needs a second life if the first plan changes: hotel, STR, master lease, long-term rental or sale.
Operations
How we operate
Revenue
Dynamic pricing, direct booking and channel management run in-house.
Guest experience
Design-led rooms, real amenities and self check-in. Guests come back, and they post.
People
100+ people across our properties, plus trusted partners for construction and maintenance.
Structure
We choose per asset: self-operated, master-leased to a proven operator, or a hybrid.