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Approach

Buy right. Fix hard. Run it.

We're operators first. Every deal is underwritten by the people who will run it, on cash flow we can control, not on appreciation we hope for.

The buy box

What we buy

Market
Coastal San Diego CountyDowntown, the beach neighborhoods and the coastal corridor. We live here and we operate here.
Deal size
$1M–$8MBig enough to reposition properly, too small for institutional buyers to chase.
Assets
Boutique hotels, hostels, STRsPlus small portfolios, RV parks and mixed-use buildings with a hospitality angle.
Profile
Value-add, ideally off-marketUnder-managed, dated, in the wrong use, or owned by someone ready to be done.

Fits the box? Send it

Underwriting

How we underwrite

Simple rules, applied every time.

  1. Cash flow, not appreciation

    The deal has to work on operating income. Appreciation is upside, never the plan.

  2. Our numbers, not the broker's

    Rates, occupancy and expenses come from our own operating data across our coastal San Diego properties.

  3. Priced renovation

    We scope capex with the crews who will do the work before we commit.

  4. More than one exit

    Every building needs a second life if the first plan changes: hotel, STR, master lease, long-term rental or sale.

Operations

How we operate

Revenue

Dynamic pricing, direct booking and channel management run in-house.

Guest experience

Design-led rooms, real amenities and self check-in. Guests come back, and they post.

People

100+ people across our properties, plus trusted partners for construction and maintenance.

Structure

We choose per asset: self-operated, master-leased to a proven operator, or a hybrid.