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The Boardwalk Hotel in Mission Beach at sunset, guests gathered on the patio under a pink sky.
Bronco Surf Capital · Coastal San Diego

We buy what others drive past.

Value-add boutique hospitality in coastal San Diego. We buy off-market, reposition hard, and operate for NOI. Led by Adam Dailey, an operator for 25 years.

  • 25 yrsin hospitality, from the Olympic Games to Mission Beach
  • 150+doors under management in coastal San Diego County
  • 100+people working across our properties
  • $40Massets under management: RV parks, single-family, mixed-use, historic homes and hotels/hostels
Track record

Three moves

Full case studies
Before: the Elm Street building as a dated white hotel with red doors and an old vertical HOTEL sign.
After: the Neon Elm Hotel at twilight, charcoal facade, pink neon sign, lit arches and yellow doors.
Downtown · by Balboa Park

The Neon Elm

The moveA 100-year-old Spanish-style building that everyone read as a dated SRO. We saw a boutique hotel under the red paint, and repositioned it top to bottom.

  • 50rooms
  • $6.4Mpurchase, 2022
  • 100 yrold building, fully repositioned
The Neon Elm case study →
Before: the Santa Clara Motel from its parking lot, with a small office, a blue-railed entry and cars parked out front.
After: the same view as the Boardwalk Hotel at twilight, with a lit BOARDWALK sign on the office, a glowing moon-gate entry and an open forecourt.
Mission Beach

The Boardwalk Hotel

The moveThe Santa Clara Motel: steps from the sand, priced like a motel. We rebuilt it into the hotel guests post about: a moon-gate courtyard, with bikes and boards included.

  • $7.7Mpurchase, 2023
  • 30 mofull reposition
  • Stepsfrom the Pacific
The Boardwalk case study →
The Little Italy Adventure Hostel: a restored green Victorian with bay windows and a front stair.
Little Italy · Exited

Little Italy Adventure Hostel

The moveA historic SRO nobody wanted. We turned it into offices, then a profitable short-term rental, then sold it to an operator.

  • $350Kpurchase
  • $600K+of improvements
  • $1.8Msale to Adventure Hostel Group
The Little Italy case study →
The approach

How we win deals

Our approach

Off-market sourcing

Brokers, owners and operators call us first, because we close on what we say.

Creative structure

Seller carry, master leases, partnerships. We shape the deal to fit the asset, not a template.

Operator-led repositioning

We've run hospitality for 25 years. We only underwrite renovations we know how to execute.

Long-term hold

Nobody is making more coastal San Diego. We buy to own, not to flip.

Adam Dailey, founder of Bronco Surf Capital, in white sunglasses with gold lenses against a black background.
Why Adam

An operator who finds the deal.

Finding the deal is the edge. Seeing what a building can become is the rest of it. Adam has spent 25 years moving guests, first at the Olympic Games and now in coastal San Diego hotels, and he underwrites every property as the person who will run it.

The Bronco Surf platform handles acquisitions, asset management and on-site operations, with 100+ people across our properties and long-standing partners in lending, construction and management.

Adam's story →
Investors

Get on the list.

Opportunities are shared privately with accredited investors on our list. Nothing on this site is an offering.

Join the private investor list Name, email, accredited status, typical check size. About 30 seconds.
Brokers & sellers

Bring us the deal.

A hotel, hostel or STR portfolio in coastal San Diego, $1M–$8M, that needs work? Send it. Off-market is our favorite kind.

Send us a deal Address, asset type, keys, asking price. We reply to every submission.